The Industry Guides

Advertising & Provider Info

Overview

We publish structured, location-specific industry guides and city resources designed to help users understand their options and connect with real providers serving their area.

Advertising on this platform is inventory-based, disclosed, and contract-enforced — not auction-driven, not pay-to-rank, and not cluttered with uncontrolled placements.

Placement surfaces (authoritative)

These are the only placement surfaces that exist on the platform. They are fixed, validated, and enforced at build time. If a placement would violate an active contract, the build hard-fails.

Hero position rule (buyouts): For Guide Buyout, City Buyout, and State Buyout, the Top placement renders in a hero-style format (no new slot). Shared placements do not render hero-style.

Shared placements: Shared placements are stacked and we do not state a hard cap on the number of shared sponsors.

Sponsorship tiers (monthly pricing + scope)

Guide — Shared Placement (Stacked) $2,500 / guide

  • Guide page: Top placement + Bottom (2 placements)
  • Shared (stacked): multiple sponsors may appear in these positions
Sponsorship inquiry

Guide — Buyout (Exclusive) $5,000 / guide

  • Guide page: Top placement + Bottom (2 placements)
  • Exclusive: only your brand appears in these positions (subject to contract hierarchy rules)
  • Top placement renders hero-style
Sponsorship inquiry

City — Shared Placement (Stacked) $2,500 / city

  • City page: Top placement + Middle + Bottom (3 placements)
  • Shared (stacked): multiple sponsors may appear in these positions
Sponsorship inquiry

City — Buyout (Exclusive) $5,000 / city

  • City page: Top placement + Middle + Bottom (3 placements)
  • Exclusive: only your brand appears in these positions (subject to contract hierarchy rules)
  • Top placement renders hero-style
Sponsorship inquiry

State Buyout (PI only) $30,000 / state

  • State hub: Top (hero position) + Middle (2 placements)
  • Cumulative coverage across all covered city pages in the state
  • Expansion right: You have the right to add additional cities within the same state upon request as we expand coverage (most states begin with at least two major metro areas). Added cities become part of the state buyout coverage under the same state contract, subject to hierarchy/conflict rules.
  • Top placement renders hero-style
Sponsorship inquiry

Vertical Pack (total website) Buyout $75,000

  • Includes vertical hub hero, plus eligible pages across the vertical (subject to contract hierarchy rules)
  • Enables the Vertical Buyout runtime “Next Steps” CTA on eligible pages (below)
Sponsorship inquiry

What slots look like (visual)

These visuals represent real inventory surfaces. Sponsors are stacked within a placement (static), not side-by-side, and not rotating.

Guide page

Local Guides Guide Page How to Choose a Provider Top + Bottom placements • static stacked sponsors • no hero unless buyout TOP PLACEMENT A Sponsor A Top placement • static B Sponsor B Top placement • static C Sponsor C Top placement • static BOTTOM PLACEMENT A Sponsor A Bottom placement • static B Sponsor B Bottom placement • static C Sponsor C Bottom placement • static

Buyout note: A buyout makes this surface exclusive—your brand does not share ad slots. The top placement upgrades into a hero-style header position for the covered scope, subject to contract hierarchy.

City page

Local City City Page Providers in Austin, TX Top / Middle / Bottom placements • static stacked sponsors • content between placements TOP PLACEMENT A Sponsor A B Sponsor B C Sponsor C Editorial content MIDDLE PLACEMENT A Sponsor A B Sponsor B C Sponsor C More content BOTTOM PLACEMENT A Sponsor A B Sponsor B C Sponsor C

Buyout note: A buyout makes this surface exclusive—your brand does not share ad slots. The top placement upgrades into a hero-style header position for the covered scope, subject to contract hierarchy.

STATE PAGE (PERSONAL INJURY VERTICAL ONLY)

Local States State Texas — State Hub Personal Injury vertical only • intrinsic buyout • 2 slots (Hero + Middle) • single sponsor TOP SLOT → HERO HEADER POSITION (INTRINSIC BUYOUT) Exclusive State Partner One sponsor only • no shared slots • no Next Steps runtime button on state pages A Sponsor A • Exclusive Editorial content MIDDLE PLACEMENT A Sponsor A • Exclusive middle placement

Buyout note: A buyout makes this surface exclusive—your brand does not share ad slots. The top placement upgrades into a hero-style header position for the covered scope, subject to contract hierarchy.

Industry Vertical Home Page (Hero Position)

Local Vertical Hubs Vertical Hub Industry Vertical Home Page (Hero Position) Requires vertical buyout • hero includes Next Steps runtime CTA button VERTICAL BUYOUT Speak directly with a vetted provider serving your location. Vertical buyout active • runtime “Next Steps” CTA appears on eligible pages Speak directly Editorial content

Buyout note: A buyout makes this surface exclusive—your brand does not share ad slots. The top placement upgrades into a hero-style header position for the covered scope, subject to contract hierarchy.

Vertical Buyout Runtime “Next Steps” Mechanism

When a vertical buyout is active, eligible pages display a runtime “Next Steps” CTA. Locked CTA copy: “Speak directly with a vetted provider serving your location.”

Locked CTA copy (vertical buyout only): Speak directly with a vetted provider serving your location.

Runtime on a Guide Page (CTA appears)

Guide Page Runtime CTA Runtime on a Guide Page (CTA appears) When a vertical buyout is active, eligible pages display a runtime CTA. NEXT STEPS Speak directly with a vetted provider serving your location. Vertical buyout active • runtime CTA appears on this guide page Speak directly Editorial content

Runtime note: When a vertical buyout is active, eligible pages display a runtime “Next Steps” CTA. Locked CTA copy: “Speak directly with a vetted provider serving your location.”

Runtime on a City Page (CTA appears)

City Page Runtime CTA Runtime on a City Page (CTA appears) When a vertical buyout is active, eligible pages display a runtime CTA. NEXT STEPS Speak directly with a vetted provider serving your location. Vertical buyout active • runtime CTA appears on this city page Speak directly City content

Runtime note: When a vertical buyout is active, eligible pages display a runtime “Next Steps” CTA. Locked CTA copy: “Speak directly with a vetted provider serving your location.”

Runtime on a State Page (CTA appears)

State Page Runtime CTA Runtime on a State Page (CTA appears) When a vertical buyout is active, eligible pages display a runtime CTA. NEXT STEPS Speak directly with a vetted provider serving your location. Vertical buyout active • runtime CTA appears on this state page Speak directly State content

Runtime note: When a vertical buyout is active, eligible pages display a runtime “Next Steps” CTA. Locked CTA copy: “Speak directly with a vetted provider serving your location.”

Runtime on the Vertical Hub (CTA appears)

Vertical Hub Runtime CTA Runtime on the Vertical Hub (CTA appears) With a vertical buyout active, the hub displays a hero CTA. NEXT STEPS Speak directly with a vetted provider serving your location. Vertical buyout active • runtime CTA appears on the hub hero Speak directly Editorial content

Runtime note: When a vertical buyout is active, eligible pages display a runtime “Next Steps” CTA. Locked CTA copy: “Speak directly with a vetted provider serving your location.”

Start a sponsorship inquiry

If you have a target city/state/guide or want to discuss a vertical pack buyout, use the inquiry button below.

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